WASHINGTON – Credit union executives were so impressed by the latest innovations and ideas presented at the annual BAI Retail Delivery Conference this week that many were already budgeting to make purchases and implement new cutting-edge technologies on display here.

“That’s what the future looks like,” said Mike Foreman, vice president of retail at Arizona’s Desert Schools FCU, said as he walked away from the display of uGenius’s video teller technology, one of the most popular products being shown. Foreman said he sees his credit union using the video tellers as a gateway to other technologies or products and services that could be explained or taught via video to members.

Some 300 credit union executives were among attendees to the annual trade show, with more than 1,000 exhibitors showing their wares.

“I really like uGenius,” said Rich Rogers, vice president of branch operations at Workers’ CU in Massachusetts, who visited North Carolina’s Coastal FCU to see how they have implemented video teller technology. He plans to buy several uGenius machines over the next few years as the credit unions opens “three to four branches.”

Matt Hohman, vice president of financial services at California’s Monterey CU, said he was most impressed by a discussion of “gamification,” in which not only members, but employees too, are incentivized by the introduction of games in the workplace. The theory is that the concept of play and games will help employees to learn and motivate them to perform their jobs better. “It really made the conference worthwhile for me,” Homan told the Credit Union Journal yesterday.

A Mystery Shopping service provided by Support Financial Resources impressed Doug Weller, a sales and services consultant at Canada’s SaskCentral CU. “They hire your own members to go in and do a member survey,” he said.

He also liked a comic book for financial literacy that targets kids.

David Johnston, senior vice president for operations at Jacksonville’s 121 FCU, likes the “switch coaches” being marketed by several firms, especially one by North Carolina’s F&M Bank, that ease the way to convert bank customers to credit union members. “It makes anybody in the branch able to conduct the transaction (switch,)” he explained.

Darcy Smith, branch services manager at Maryland’s Tower FCU, said she was impressed by the various cash recyclers on display. “Just the whole concept of it,” she said. “It would help us do things quicker.”

Lisa Fettner, vice president of marketing at California’s Technology CU, liked the Facebook banking app being shown by Turkey’s DenizBank. “It’s really cool,” she stated.


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