FRESNO, Calif.-Educational Employees CU here said it has seen significant lift in its auto sales and a boost in new membership after launching an auto loan promotion that doubled as a benefit for World War II veterans.

Jim Huff, marketing director at the $2 billion, 214,000-member credit union, said Educational Employees had been looking to find a way to tie together its Memorial Day auto lending promotion with something that benefitted veterans and gave back to the community. Through a connection with a local radio show, EECU became aware of the Honor Flight Network, which raises funds to send veterans to Washington D.C. to visit the National World War II Memorial.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.