LITTLE ROCK, Ark. — The Arkansas CU League said it will begin using the "My Credit Union is Everywhere" video developed by CU*Answers as part of a statewide cooperative ad campaign.
That effort is designed to raise awareness of CUs in Arkansas. A committee formed by the league selected the video, created by the CUSO CU*Answers and Fulview Productions in Grand Rapids, Mich., to run as 30- and 60-second commercials on TV.
There will also be additional ad support using radio and billboards, along with social media. The ads are recognizable for the character in the commercial known as the "Green Shirt Guy."