TAYLOR, Mich.-Total Community CU did not seen any real change in membership growth late last year or in 2012.
"At our credit union, Bank Transfer Day was pretty much a non-event," said Phillip Matous. "We did not promote it, nor did other local credit unions. We saw little change in membership in that day and we are not seeing a marked influx of new members."
The CEO, however, does feel the recession and Bank Transfer Day have added to the overall sentiment that people should prefer credit unions over banks. "But that sentiment alone rarely persuades someone to change their account."
The $55-million credit union has seen an influx of deposits that Matous attributes more to the fear of the future than from anti-bank sentiment.
"Those deposits will flow back out into the stock market once we get a business-friendly administration in D.C."