Fiserv Inc. announced that Amplify Credit Union, an $870 million institution based in Austin, Texas, selected Fiserv for its new “member-centric technology strategy.”

Specifically, Amplify will convert from its current core provider to “DNA” from Fiserv.

DNA, the company noted, allows credit unions to “gain deep insight” into members’ financial lives by presenting a “360-degree view” of their complete relationship with the credit union. This allows credit unions to “enhance service, customize offers, and better understand overall opportunities.”


Fiserv explained that Amplify needed a modern architecture that will allow the credit union to “maintain a sharp understanding of its members as it drives toward progressive member relationship management goals.” The credit union will use these features, along with the platform’s lending capabilities, to progress its commercial and small business service and real estate lending arms as well.

“There is nothing more critical than our relationships with our members,” said Kendall Garrison, executive vice president at Amplify CU in a statement. “Technology that provides insight into their needs is essential to achieving our goal of making members’ lives simpler. DNA is purpose-built to do this, and we are looking forward to partnering with Fiserv as we work toward sustained growth.”

Kendall Garrison, Amplify CU
Kendall Garrison, EVP, Amplify CU

Vincent Brennan, president of Credit Union Solutions-Fiserv, stated that “Fiserv is proud to provide the technology and expertise that powers growth-minded credit unions. Amplify is a prime example of this progressive technology outlook. We are looking forward to partnering with them as they take the power of DNA and apply it to create real growth.”

Vincent Brennan, Credit Union Solutions, Fiserv
Vincent Brennan, president of Credit Union Solutions, Fiserv

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