OGDEN, Utah – America First Credit Union here has selected Atlanta-based Cardlytics for its new marketing platform.
AFCU has installed the platform as part of a rewards program that displays offers from retailers and others within members’ online accounts.
When members of the $5.4-billion credit union log on to their accounts, they will see offers that tie to their transactions, according to Cardlytics.
Members can activate an offer by clicking on it, which signals the platform to add the offer to the member’s credit, debit or prepaid card. The member can claim the offer by using the card to pay the merchant.
America First is running the Cardlytics platform via Corillian Online, an online banking platform from Fiserv, according to the companies.