CLEARWATER, Fla. – The $980-million Achieva Credit Union here is marking its 75th anniversary with the launch of a new brand identity and tagline, “Banking for Good.”

“Our mission is to improve people’s lives by changing the way they think about their financial aspirations and manage their financial resources for good,” said CEO Gary Regoli. “We are particularly excited about our new tagline, Banking for Good, as it succinctly captures Achieva’s brand promise. It’s what we do and who we are.”

 

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