ARLINGTON, Va.-Credit union member growth has seen a slight uptick, but the challenge remains further growing market share and especially reaching the "unaware non-member."

One solution, courtesy of NAFCU Services Corp., is 30 online financial calculators that both attract consumers to a credit union locator site (www.CULookup.com) to learn more about CUs, and which also can be deployed on credit union websites. These calculators are free to NAFCU members, and drove more than 200,000 calculations from some 60,000 individuals in their first five months, according to David Frankil, president, NAFCU Services Corp.

Subscribe Now

Authoritative analysis and perspective for every segment of the credit union industry

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.