COLUMBUS, Ohio-With major data processing conversions just completed, it's now time for Pathways Financial CU to begin earnestly focusing on leveraging economies of scale.

In September, three local credit unions-Members First CU, Powerco CU and Western CU-completed a rare three-way merger to form a new $190-million credit union called Pathways Financial CU (Credit Union Journal, Sept. 17).

"I am looking forward to continuing to finalize the things we need to do in this consolidation to achieve the efficiencies we are seeking," said Greg Kidwell, Pathways president.

Kidwell said members like the changes. "We've done a very good job of serving the members so far and have had no negative reactions."

The newly formed credit union has adopted a unique branding strategy with each of its six branches co-branded with the new name and underneath it the original credit union moniker. This strategy enables Pathways to leverage and build upon the brand equity cultivated by each respective partner credit union among its members and the communities that it serves.

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