As Partner and Executive Director of Strategy at Sullivan, Nancy leads the firms Financial Services Practice, managing all aspects of marketing, brand and communications strategies for marquee clients. With over 25 years of experience, Nancy brings deep expertise in developing brand identities and marketing strategies across a range of organizations and industries, including financial services, media, technology and professional services. Due to her extensive agency and client side experience, she brings a unique ability to marry business objectives, brand goals and user needs. Her experience includes working with some of the most respected brands, including Bank of America Merrill Lynch, Bloomberg, NASDAQ, WebMD, MetLife and Deutsche Bank.
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Independent and authoritative analysis and perspective for credit unions