Barbara Glasser is an award-winning marketing executive with proven success at world-class financial brands. �She currently is Senior Vice President, Head of Marketing, Corporate Communications and Product Management for New York-based Astoria Bank, with branches throughout the New York metropolitan area.� This year, Barbara led the bank through a complete rebrand that included development of a suite of new products, new services, a new name and logo, and a new corporate identity.� Prior to her joining Astoria, Barbara worked for TD Bank Group at their corporate headquarters in Toronto, Canada.� While there she led marketing for TD�s Canadian Retail Bank Savings & Investing, TD Waterhouse Discount Brokerage, TD Wealth, TD Asset Management and TD Securities on an international basis. �Prior to that, she was Managing Director, Global Head of Marketing for Citigroup's Smith Barney and Citi Private Bank businesses.� While there she was named Marketer of the Year by the Financial Communications Society on behalf of her work for Smith Barney. � Barbara has also held senior marketing roles at JPMorgan Chase and Merrill Lynch, but started her career at the former Shearson Lehman Brothers. �What she does best is help organizations more effectively attract, retain and grow their customer bases by converting those customers into true brand advocates.
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