Google partners with Citi to offer customers checking accounts
Google has partnered with Citigroup and a California credit union to offer consumer checking accounts, a person familiar with the matter said.
The product will launch in 2020 with Citigroup handling most of the financial and compliance requirements, the person said, asking not to be identified because the project hasn't been announced publicly. Customers can access their accounts through the company's Google Pay app, the person said.
The move is the latest by Silicon Valley tech companies muscling in on financial firms' territory, looking to expand their hold on customers and accumulate data on their finances. The nightmare for the finance industry is that tech giants replicate the success of Alipay and WeChat in China, where money flows through digital systems without the need for banks at all.
To fight off the threat, Wall Street is striking deals to keep a firm hold on their customers. Apple paired with Goldman Sachs this year to offer a credit card that extended $10 billion in loans as of Sept. 30. JPMorgan Chase is developing an e-wallet that would give companies such as Airbnb and Amazon.com the ability to provide clients with virtual bank accounts.
Facebook launched a cryptocurrency project dubbed Libra that drew critics in Congress who said the social media company's track record on privacy and other matter disqualifies it from moving into financial services.
A representative for Alphabet's Google didn't immediately respond to a request for comment, and Citigroup declined to comment.
The Wall Street Journal reported Google's plan earlier Wednesday.