Credit Union Journal  |  Monday, July 2, 2012

Read about successful strategies credit unions are using to boost their lending­ — including a look at other features to highlight when having a low rate isn't enough­ — and much more in this week's special report.

Low Rate? Check. What Else You Got?

Gone are the days when a credit union could simply throw out a low loan rate and get members to pay attention. Today it takes a rock-bottom price and something extra to stand out.

ArrowPointe's One Day Loan Sale Nets $826,000

The Bank Transfer Day boon and the power of social media combined to help ArrowPointe FCU pull in $826,400 during its One Day Loan Sale, more than tripling results from the same promo a year ago.

High Five for Refi Program in Michigan

Consumers CU here has begun offering its own twist on the government's HARP 2.0 with a program, dubbed the "High Five Refi," that has now processed more than $5 million in loans.

New 'Cash in a Flash' Program Takes Aim at Niche

Great Lakes CU has launched a no-credit-check loan for members in need of quick cash. Its "Cash-In-A-Flash" program offers loans of up to $500, paid back over a nine-month term at 17.90%.

Loan Advice 1.0: 'Eat Your Vegetables'

Executives at three credit unions that saw strong loan growth from 2008-2010 share strategies at America's CU Conference on not just surviving, but thriving.

Loan Advice 2.0: Know Where to Focus

A pair of credit union leaders shared their thoughts on what has driven growth for their operations.

Strategies for Capturing Lost Loan Dollars

With two out of every three loan dollars going somewhere besides a credit union, it's critical to implement certain practices if those lost dollars are to be captured, according to one analyst.

Why One Credit Union Outsourced Appraisals

United Nations FCU can attest to the benefits of outsourcing to a third-party for mortgage appraisals and choosing the right company to do the work.

The Joy of Sox
Just in time for winter, South Dakota-based Highmark CU has completed its "Joy of Sox" sock drive to benefit the homeless.