Special Report: Credit & Debit Cards
Credit Union Journal | Monday, August 9, 2010
This week's special report explores the link between a strong cards program and member loyalty and profitability. Also on tap: four views on card growth strategies, and a look at what is to come with the Aug. 15 Reg E deadline.
Put Your Money Where Your Card Is
Value of credit and debit cards: loyalty
CHICAGO-Offering both credit and debit cards goes a long way toward members seeing greater value in the credit union.
Drilling Down
Better use of data = better penetration
RANCHO CUCAMONGA, Calif.-Better use of data already available can boost card penetration and usage, one analyst is stressing.
Attention Retention
Why CUs should focus on existing accounts first
CLEARWATER, Fla.-To increase card penetration, credit unions must first make sure that they are retaining existing cardholders.
Price Matters
Promote price to differentiate CU cards
DES MOINES, Iowa-It's time to leverage the pricing advantage credit cards offer.
Cards, Interrupted
DALLAS, Texas-Credit unions have a prime opportunity to make inroads in card services, thanks to new federal regulations.
New Survey Will Document Member Spending
CHICAGO-Discover Financial Services plans to introduce a new quarterly survey offering insights into credit union members' spending habits and confidence levels.
