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Credit Union Journal

Monday, May 21, 2012, as of 06:52 AM EDT

Special Report: Bank Transfer Day - 100 Days Later

Credit Union Journal  |  Monday, February 6, 2012

Special Report: Bank Transfer Day - 100 Days Later Credit unions across the country continue to leverage the anti-bank sentiment that inspired bank customers to become CU members. CU executives, consultants and other experts share strategies that are working now, more than three months after the big day.

The New CU 'Movement'

PLEASANTON, Calif.-It's been 100 days since Bank Transfer Day, and newly released data indicate that as many as 5.6-million Americans have changed financial institutions in recent months.

Still Transferring

At Ventura County, Ex-Bank Customers Keep Coming

VENTURA, Calif.-Bank Transfer Day still has not stopped for $542-million Ventura County Credit Union, prompting it to query the new members to determine where they previously did their banking.

Diverse Strategies

What Some CUs Are Now Doing To Build Business

LOMBARD, Ill.-There is no shortage of strategies being rolled out in the wake of Bank Transfer Day.

Are Credit Unions Up To The Task?

Views Differ On Whether New Members Will Be Made Into Good Members

HOLLYWOOD, Calif.-The Bank Transfer Day membership boom has now given way to an increasingly important issue: can credit unions, in the face of an influx of new members, continue to provide a high level of service?

Lots Of New Members, Lots Of Risk

Strategies Shared For Minimizing Threats, Confirming Identities

MADISON, Wis.-The record number of new members joining credit unions in the last six months has only increased the importance of using identity-verification services.

An Old Threat That Keeps Returning

MADISON, Wis.-Despite increasing usage of online bill-pay and the rise of mobile wallet and P2P payments, one person told Credit Union Journal an old threat remains as big a concern as ever.

The Deluxe Treatment

Use Data To Reach Out With Personal Touch

SHOREVIEW, Minn.-Many credit unions entered 2012 with a wealth of new members as a result of Bank Transfer Day. But one person is advising CUs not to just lump those new members in with the rest after the first 90 days.

'Getting The Love, Not Accounts'

PLEASANTON, Calif.-The news is mixed for CUs when it comes to consumers' views in the wake of Bank Transfer Day.

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