How Some Small CUs Tackle the Big Task of Branding

FAIRFAX, Va.-While small credit unions face a wholly different set of challenges in delivering consistency across all delivery channels, the antidote to those issues is the same medicine - a strong brand image.

Thursday Night? Time to Call Members, Say Thanks

NORTHGLENN, Colo.-Several employees of Horizons North Credit Union here work late every Thursday night to call members and simply thank them for their business, with a soft cross-sell.

Robberies Lead to Closure, But Others Stress Low-Income Doesn't Mean High Crime

PITTSBURGH – A-K Valley FCU's recent to close a branch due to repeated robberies raises a question for some over whether operating branches in low-income or high-crime neighborhoods is a losing proposition.

Why Coastal FCU Is Exiting One Market to Focus at Home

RALEIGH, N.C.-On Feb. 26, Coastal Federal Credit Union will close its three-branch network in the Charlotte area as part of its strategy to focus on and expand operations in the Raleigh-Durham market known locally as the "Triangle."

Remote 'Express Teller' Used to Expand, Cut Costs

RALEIGH, N.C.-More and more often, the teller a member is talking to might be miles away. That's the case with Coastal FCU here, which is using remote teller technology to upgrade its branches while managing costs.

'So Green We're Gold' at MSU FCU

EAST LANSING, Mich.-The headquarters of MSU FCU has been recognized by the U.S. Green Building Council for earning a LEED certification as a gold building.

Despite Global Reach CU Insists on One Brand

NEW YORK-When it comes to far-flung networks, it doesn't get much more widespread than United Nations FCU's reach.

How Two CUs Are Finding Success in Their 'Mixed Marriages'

SAN JOSE, Calif.-Long-distance marriages are becoming a growing trend, as more credit unions from one part of the country are receiving regulators' blessings to acquire struggling institutions based thousands of miles away.

Merger Mindset: Why Brand Identity Must Be Part of Process

SEATTLE-During a CU merger, the focus is often on internal issues such as personnel and eliminating duplicative costs, but CUs often overlook the need to ensure the brand experience is not diluted.