Congratulations to the Co-Op Financial Services for taking a leadership role in beating our drum with their latest cooperative ad campaign. I have been in the credit union system a long time and I continue to be amazed at how many people in all generations do not realize just how good credit unions are for consumers in most all market segments. I have said for a long time it's about time we share this with the world and dismiss the "best-kept secret," the unofficial but realistic tagline we have garnered for years.
Bob Dorsa, Executive Director
American CU Mortgage Association
Newport Beach, Calif.