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Bank Trasfer Day Boost: Short-Lived or Potential Tipping Point?

DEC 2, 2011 8:53pm ET

In Ventura, Calif., $542-million Ventura County CU has seen Bank Transfer Day transform into Bank Transfer Month. "The question is: is this a short-lived situation or is it a tipping point for credit unions?" asked Linda Rossi, SVP-strategic services.

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