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'BOGO' Strategy Doesn't Just Work In Retail, Loan Promo Shows

AUG 15, 2011

OMAHA, Neb.-One way to increase loan volume is to get members to take out two loans at a time. That's the strategy behind Centris FCU's BOGO (buy-one-get one) loan program, which helped it pick up volume right when loans began to tail off, explained Seth Swier, AVP of financial services.

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