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Credit Union Journal

Thursday, February 9, 2012, as of 01:12 AM EDT

Expert Warns Against Castle Syndrome When Rebranding

Credit Union Journal  |  Monday, August 16, 2010

By Michael Bartlett

FAIRFAX, Va.-Do credit unions know themselves? According to Paul Lucas, a marketing and branding consultant for credit unions and CUSOs, the answer is no — at least not enough to know their brand...

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