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Credit Union Journal

Wednesday, February 8, 2012, as of 11:30 PM EDT

After The Merger: Two Choices

Credit Union Journal  |  Monday, August 16, 2010

By Michael Bartlett

MILWAUKEE, Wis.-The record number of mergers among credit unions in recent years has created two camps of thought when it comes to rebranding: ease members of the acquired CU into the new brand, or move quickly and let members adjust...

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