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Credit Union Journal

Thursday, February 9, 2012, as of 12:56 AM EDT

Key To Growth Isn't Recruiting New Members — It's Making Existing Members Profitable

Credit Union Journal  |  Monday, July 19, 2010

By Ray Birch

WEST CHESTER, Penn.-If Joe Prunty were a credit union CEO, he'd prefer to retain 15 profitable account holders rather than sign up 100 new members...

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