Quantcast

How One CU Got Consumers To Change Their Directions

JUN 7, 2010

SYLVANIA, Ohio-Thinking it's time to have a little fun-at the banks' expense-Directions CU has turned to three humorous TV commercials that have attracted young members and raised the credit union's name awareness.

To continue, please sign in or subscribe
Free 14-Day
Trial
  • Online access to premium credit union content
  • Daily and weekly e-newsletters with top headlines
  • Learn why thousands of credit union professionals rely on Credit Union Journal
No credit card needed
Digital
Subscription
  • Access to our Credit Union Journal mobile app
  • Special reports providing the latest industry information
  • High-level perspective and insights on credit union strategies and tactics
Have an account?
SIGN IN HERE
Remember me