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Will The Real Value Proposition Please Stand Up?

MAY 3, 2010

TALLAHASSEE, Fla.-The CU24 study also found 51% of CU leaders believe better service is the strongest competitive advantage of CUs over banks, compared to 22% who cited better loan rates. EVP/COO Jim Gowan said this points to an important question for all credit unions: "What really is our value proposition...

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