The Lobby or the Log-in? How One CU is Analyzing Channel Profitability
Credit Union Journal | Monday, February 8, 2010
PEMBROKE PINES, Fla.-Credit unions have tried to drive lobby-lovers to the virtual branch for years, under the assumption that online members are the most profitable - but in six months, Power Financial CU here will have the data it needs to confirm or dispel that theory...
