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Credit Union Journal

Friday, March 12, 2010, as of 05:25 AM EDT

Why Perception of a National CU Brand May Be Upside-Down

Credit Union Journal  |  Monday, July 13, 2009

I'm beginning to think all this talk of a national brand campaign for credit unions has it backward. If it happens, it isn't going to come from the top-down, it's going to come from the bottom up. And a lot of folks won't be happy...

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