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Fear Not! One Of 2008's Major Rebrandings Offers A Few Lessons Worth Copying

DEC 19, 2008 2:12pm ET

EL SEGUNDO, Calif.-It's been eight months since Xerox FCU became Xceed Financial CU, and what does it have to show for it? Measurable increases in both employee and member satisfaction, lending and new membership, XFCU is reporting.

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