CO-OP Financial Offers ATM Locator by Cell Phone

ONTARIO, Calif. – Members of CO-OP Financial Services’ credit unions can find an ATM while on the go using their cell phones.

The location-based service, provided by Unwired Appeal, allows a mobile user to text message location information where GPS is not available. Cell phone information such as the user’s area code can be used to refine the geo-mapping process and pinpoint the location. The service also can be used to locate other entities, including retail outlets.

The platform is being deployed by CO-OP Financial and the Colorado CU Association. Unwired Appeal is based in Boston.