Quantcast
Miscellaneous

CU Marketing to Low-Income Savers Lacks Evocative Imagery

JAN 17, 2008 10:30pm ET

MADISON, Wis. – Credit unions trying to market to low- and moderate-income families tend to use a limited range of metaphorical imagery in their advertising campaigns, according to a new study produced by the Filene Research Institute.

To continue, please sign in or subscribe
Free 14-Day
Trial
  • Online access to premium credit union content
  • Daily and weekly e-newsletters with top headlines
  • Learn why thousands of credit union professionals rely on Credit Union Journal
No credit card needed
Digital
Subscription
  • Access to our Credit Union Journal mobile app
  • Special reports providing the latest industry information
  • High-level perspective and insights on credit union strategies and tactics
Have an account?
SIGN IN HERE
Remember me